Great Content is Coming Out of Your Ears
Just Don’t Know It Yet)
you don’t have anything to share? Think again. Your life experiences along with
what you’re learning can make great content. All you need to do is take notice
of it, seize it before you lose it, and transform it into an article, blog post
Content is Coming Out of Your Ears
example, what mistake did you, one of your clients or one of your colleagues
recently make that others can learn from? Everyone likes to hear about other
people’s boo-boos, and it’s always cheaper and less painful to learn from
others’ mistakes rather than our own. So keep your eyes and ears open and
you’ll find a ton of content with this idea alone.
you’re looking for mistakes, keep your eyes open for success stories. What did
they accomplish and how did they do it? By learning from the success of others
we can find.
clues on how to create our own successes.
the real story isn’t in the success but in the challenge they overcame to reach
that success. If you or someone else discovered a new way to break through an
obstacle, it’s guaranteed that other people will want to hear about it, too.
someone given you a terrific piece of advice? How did you use it and what
happened? Or have you discovered a new tool with a benefit too good not to
share with others? Then you’ve got great content in the making.
you’ve got a unique solution to a problem others are having. This kind of
content is so good you can sell it. Or perhaps you’ve got a story about
something that didn’t work at all – others will want to know to steer clear of
The real trick to creating great content is simple – look for it. As you read, work, interact with others and go about your day, always keep a lookout for things to share on social media. Keep a notebook in your pocket and jot the ideas down and you’ll find they rapidly multiply into more than you can even use. You’ll never be stuck for great content again because you’ll see it truly is all around you.
All the best...